Botany, Blessings, and B-Roll
Rich Hoffmann
Here at 215 Timelapse, we love to get in on the ground floor of a building’s construction, both literally and metaphorically, but we’re just as happy to add finishing touches to a project in progress. By working with existing footage and adding some of our own, we created a film that captured the museum’s “growth” from a pit in the ground to the sprawling garden that now surrounds it.
Located in Philadelphia, where Alexander Calder was born, Calder Gardens is a two-part “sanctuary” made up of a partially underground space that houses a rotating installation of Calder’s artworks and a four-acre garden, designed by renowned landscape architect Piet Oudolf, that serves as a subtle transition between city and gallery.
After breaking ground three years ago, builders LF Driscoll installed a camera to capture the building’s construction. They also flew a drone over the site at regular intervals to document the whole site’s progress, including the garden grounds. This past spring, they asked me to begin transforming that footage into a blended hyperlapse shot. After editing, these two shots open the film above.
moreA Medley of Methods
Rich Hoffmann
It’s done! The Vagelos Laboratory for Energy Science and Technology (VLEST) was completed in late 2024, wrapping up three years of construction for the University of Pennsylvania and three years of filming for 215 Timelapse.
Over the past three years, Penn had asked me to produce several shorter clips to share on their social media. Eventually, I wove all of that footage into the longer compilation reel above, which was shown on a loop at the VLEST opening ceremony.
moreWatermelon Magic, All Grown Up
Rich Hoffmann
A film’s creation and release can be compared to a gestation and birth—but what happens when it “grows up”? More than a decade after completing my short film Watermelon Magic, it continues to have an impact in theaters around the world.
Like the fruit, Watermelon Magic grew from humble beginnings. After making Fridays at the Farm at a community-supported farm started by family friends Chris McNichol and Amy Johnson, I felt inspired to make another film about the magic of growing plants, this time for a younger audience. The film stars my then-six-year-old daughter Sylvie, whose spunky personality perfectly fit my vision for the protagonist. My wife and sons played Sylvie’s mom and brothers, and since I was busy behind the camera, Chris stepped in to portray Sylvie’s film-dad.
Just as it “takes a village” to raise a child, this film wouldn’t have been possible without the work of nearly 100 actors and crew and the support of more than 240 Kickstarter backers. Among the collaborators was Peter Tramo, who has scored numerous other projects for me, including Dollars That Make Sense. And since I was already juggling writing, producing, and directing, I turned to filmmaker Tim Shepherd (of BBC’s Planet Earth series) for most of the timelapse portions. Despite being an ocean away in England, Tim built a perfect replica of Sylvie’s garden in his studio—including successfully growing watermelons indoors—and followed my storyboards to a T!
more215 Timelapse’s First Year Recap
Rich Hoffmann
One year ago, I decided to rebrand Coyopa Productions into 215 Timelapse. Since then, I’ve worked on many exciting projects that have challenged me to bring a variety of creative visions to life, including some non-timelapse projects. The clip above highlights my recent macro work, both in-studio and on-location.
more215 Tops It Off
Rich Hoffmann
You know 215 Timelapse for our timelapse videos, of course, but we also take on the occasional on-site shoot. We’re no stranger to the University of Pennsylvania campus and returned this past July to shoot a “topping off” ceremony for the new Amy Gutmann Hall. This traditional construction milestone celebrates the installation of a ceremonial “final piece”—even if the building isn’t quite ready for use yet.
An on-site shoot requires more advance preparation than usual. In timelapse, I can omit a frame among thousands without interrupting the footage. With live events, however, there are no retakes, and editing around mistakes is more difficult. 215 Timelapse scouted the location and met with Penn’s event crew to determine a schedule and setup before the big day.
moreA Fly on the Wall
Rich Hoffmann
While some of my projects require regular in-person visits to shoot footage, others engage a more inconspicuous approach, where I anchor a camera in a fixed location and only visit it periodically for maintenance. This was the case for a recently-completed community resource hub.
Two years ago, the Enterprise Center began work on a new building in West Philadelphia aimed at expanding business and contracting opportunities for people of color. 4x3 LLC hired me to capture the construction process, and I finished the timelapse in time for the building’s completion this past May.
Construction took place in a narrow space on 52nd Street, so my setup couldn’t disrupt the process or neighboring shops. A business across the street from the site generously allowed me to install my camera on its external second-story wall. Being a “fly on the wall” helped me capture footage without increasing foot traffic to an already-crowded space.
moreTeamwork Makes the Dream Work
Rich Hoffmann
I’ve taken on all sorts of projects over the years, pushing out of my comfort zone and trying my hand at new methods and in different industries. While I enjoy learning as I go, for aspects of a project beyond my expertise, collaborating with experts is vital to creating a well-balanced, high-quality end result.
I recently completed a stop-motion video project for the UnTours Foundation. The short film, titled “Dollars That Make Sense,” encourages nonprofit foundations to make investments that are aligned with their organizations’ values. I had done some stop-motion work before, but this was a larger-scale project that required me to call upon friends and collaborators, both new and old, to bring my client’s vision to life.
I first co-wrote the script with Elizabeth Killough from UnTours, to ensure that the foundation’s message was clearly and accurately represented. Monica Moran, a longtime collaborator of mine, provided the voiceover and fine-tuned the script to improve its flow.
In keeping with the financial theme, the “puppets” in this stop-motion film are origami figures made from dollar bills. These were made by Sarah Liu, a crafter who has decades of experience folding origami.
moreThe Magic of Hyperlapse
Rich Hoffmann
Magicians use misdirection to draw the audience’s attention away from changes happening elsewhere. Films like 1917 and Birdman employed similar visual tricks by disguising breaks in footage to simulate a single, uninterrupted take. Likewise, the hyperlapse I created for the installation of the Wind Creek sign in Bethlehem, PA, was carefully captured to simulate a continuous shot that “panned” around the old Bethlehem Steel ore crane as the sign was erected.
When creating regular timelapses, I capture each set of frames from one vantage point, at set intervals, to show changes in both subject and environment. In the original timelapse, variations in the surroundings make it clear that the installation was not completed in one day.
moreNot Your Typical Grand Opening
Rich Hoffmann
Some of my timelapse projects, such as the one I discussed in last month’s blog post, depict an ongoing construction process, but most of them tend to coincide with the completion of the subject. This is one such project: a few years ago, I shot the installation of some 2,000 solar panels on the roof of a local brewery, with the intent to present a finished video at my client’s launch party.
Early in 2020, Solar States, a leading solar installer in Philadelphia, asked me to document the installation of 2,000 panels—their largest installation to date—on the roof of the Yards Brewery. Despite the lockdown that spring, Solar States was still able to complete the project safely within six months, and I recorded that process through a mix of long-term timelapse, short-term timelapse, live footage, and drone work.
I quickly found out why my video was needed. While a building may have a ribbon-cutting or grand opening ceremony upon its completion, celebrating the finished installation on the roof would have been difficult and impractical to set up. Accessing the roof to shoot the footage was cumbersome enough: at one point, we had to carry a ladder up a ladder! Ultimately, showing my video at the launch party allowed my clients to look back on a job well done, without having to climb up themselves to see the result.
moreVisualizing the Future of Energy Research
Rich Hoffmann
How do you attract investors when your product isn’t quite finished yet?
We often think of timelapse photography as something that captures a concluded process from start to finish, but in the case of the future Vagelos Laboratory, 215 Timelapse was tasked with documenting a work-in-progress to draw in more donors.
The Vagelos Laboratory for Energy Science and Technology is a planned addition to the University of Pennsylvania’s School of Arts and Sciences. The 111,000-square-foot facility sits at the corner of 32nd and Walnut Streets and will serve as a new gateway to the Penn campus. The energy-efficient building will feature a modular infrastructure that encourages collaboration and adapts to changing research needs.
Because this project is still being funded and completion is a couple of years away, it’s important to show prospective investors what they’re putting their money into—even if it doesn’t actually exist yet. In addition to capturing the construction in progress, we also shot footage of a scale model of the building and collaborated with our friends at CadRender to create visualizations of how the finished structure will look in its real-life surroundings.
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